The Tide Plus liquid detergent collection now gives you the amazing clean of Tide plus more of the added benefits you love. Tide Coldwater Clean liquid laundry detergent is specially formulated for cold water conditions, giving you brilliant color protection & using 50% less energy when you switch loads from warm to cold. That’s enough energy saved to charge your smartphone for life! Now, that’s cool. Turn to cold & use 50% less energy!* , *when switching loads from warm to cold Part of the Tide Plus Collection. Cleans, Freshens, Whitens, Brightens.; Cool off your energy bills by saving 50% when you switch loads of laundry from warm to cold Fresh Scent Tide laundry detergent